Braytron · Construction
€2.10 / lead
B2B construction brand: 1.2M reach and a steady quote flow instead of seasonal spikes.
PROBLEM
Sales depended on referrals and trade fairs. Dead summers, overloaded winters.
APPROACH
Catalogue campaigns per product group, lead forms with qualifying questions, visitor retargeting.
RESULT
€2.10 per qualified lead, 1.2M reach, continuous flow for 9 months.
“Quotes come in even in July.”
Комерцијален директор, Braytron
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